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What is Journey Mapping ?

Journey mapping is a tool used to visualize the process that a customer goes through in order to accomplish a goal within the system. It helps in understanding the user’s experiences and how the system can be improved to better meet their needs.

Additional Glossary Terms

Reflexivity

Reflexivity is the conscious practice of self-examination, where one actively questions their own attitudes, thought processes, values, assumptions, prejudices, and habitual actions

Method

Method or technique refers to the concrete steps or tools used to implement the methodology. Method is associated with the specific systems approach and concerned with achieving more specific procedural

Hierarchies

Systems are generally complex wholes made up of smaller subsystems. This nesting of systems within other systems is what is implied by hierarchy.

Organized Complexity

Organized complexity involves challenges with multiple interrelated factors forming an organic whole. For example, developing a brand involves crafting a brand identity, establishing positioning, creating loyalty programs, and developing communication

Function

A function refers to the distinct purpose, role, or action that a component or subsystem carries out within a larger system. It is how a part contributes to the overall

Autopoiesis

Autopoiesis refers to the self-making process through which living systems create and recreate themselves, maintaining their own identity as distinct organisms or organizations. Coined by Maturana and Varela, the term