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What is Journey Mapping ?

Journey mapping is a tool used to visualize the process that a customer goes through in order to accomplish a goal within the system. It helps in understanding the user’s experiences and how the system can be improved to better meet their needs.

Additional Glossary Terms

Black Box

A black box is a system where only the inputs (what goes in) and outputs (what comes out) are observed, focusing on its behaviour without examining how it works inside.

Variety

In cybernetics, variety is the main way to measure the complexity of a system. It refers to the number of possible states a system can have and is essential for

Gigamapping

Gigamapping is a primary methodology created within the Systems-Oriented Design (SOD) framework and systemic design practice. It is a visual practice used to express collaborative design investigations within highly complex

Feedback

Feedback involves the return of part of the system’s output as input, creating a loop of information or action that can influence the system’s behaviour. Feedback can be either positive

Open System

Open systems are systems that interact with their environment by importing and exporting matter and energy. Living organisms are prime examples of open systems. They sustain themselves through a continuous

Causal Loop

Causal loop refers to the representation of cause-and-effect relationships between variables or components in a system. Causal loops and feedback loops are often used interchangeable. A feedback loop is a