Early Bird Ending Soon for CSTA Nov 1 & 8 Cohort!

What is Journey Mapping ?

Journey mapping is a tool used to visualize the process that a customer goes through in order to accomplish a goal within the system. It helps in understanding the user’s experiences and how the system can be improved to better meet their needs.

Additional Glossary Terms

Wicked Problem

Wicked Problem is a term coined by Rittel and Webber in 1973 to describe complex issues that are challenging both to define and solve. These problems are typically multifaceted, ambiguous,

Dynamics and Loops

Dynamics and Loops refer to the shift from linear cause-and-effect relationships to circular, interconnected ones. This concept emphasizes the importance of feedback loops—where elements within a system influence each other

Leverage Points

Leverage points refer to specific areas within a system where individuals or organizations can focus their efforts in order to achieve the greatest return in relation to their objectives. These

Pathologies

Pathologies refer to undesirable or dysfunctional behaviours or patterns within a system. See Also: Archetypes , Patterns

Autopoiesis

Autopoiesis refers to the self-making process through which living systems create and recreate themselves, maintaining their own identity as distinct organisms or organizations. Coined by Maturana and Varela, the term

VUCA

VUCA is an acronym representing Volatility, Uncertainty, Complexity, and Ambiguity. It’s a term used to describe the multifaceted and challenging environment that organizations navigate today. The concept, which originated in