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What is Journey Mapping ?

Journey mapping is a tool used to visualize the process that a customer goes through in order to accomplish a goal within the system. It helps in understanding the user’s experiences and how the system can be improved to better meet their needs.

Additional Glossary Terms

Modelling

Modelling is a process that involves creating an abstract and simplified representation of a system. By examining the system’s components and their relationships, we can gain valuable insights and uncover

Isomorphism

The term ‘isomorphism’ conveys the notion of ‘sameness’. It aims to emphasize that there exist formal resemblances and correspondence among various kinds of systems.

Function

A function refers to the distinct purpose, role, or action that a component or subsystem carries out within a larger system. It is how a part contributes to the overall

Viable System Model (VSM)

Viable System Model (VSM) outlines essential organizational characteristics required for a system to adapt to unexpected environmental changes. VSM is applicable to organizations of all sizes, explaining how systems can

Radical Constructivism

Radical constructivism emphasizes the active role of individuals or groups in constructing their own understanding of the world. It argues that knowledge is not an objective reality but is created

Black Box

A black box is a system where only the inputs (what goes in) and outputs (what comes out) are observed, focusing on its behaviour without examining how it works inside.