Interpretivism focuses on subjective experiences and interpreting the meaning from non-measurable aspects of the social world, such as meaning, social action, perspectives, social norms, and discourse. It recognizes that people’s actions and behaviours are influenced by their unique perspectives, cultural backgrounds, and social contexts.
Interpretivism emphasizes the role of language, symbols, and social interactions in shaping our understanding of the world. It values qualitative research methods, such as interviews, observations, and textual analysis, to gain insights into the complexities of human experiences and meanings.